BECAUSE OF ITS DESIRE TO DIVERSIFY THE MARKET, ÎLE DE LA RÉUNIONTOURISMEIS CONTINUING ITS PROMOTIONAL ACTIVITIES TARGETING THE ENGLISH MARKET.
A delegation, made up of officials from the Air Austral company, came to meet 50,000 visiting professionals at the WTM exhibition. According to Patrick SEVEAUX, president of the IRT, “La Réunionis promoting its authentic and natural side, which explains the current European market demand”. Since the introduction of the codeshare between Air Austral and Air France, it has now become easier to access La Réunionfrom major European cities. As a result, La Réunioncould benefit from the increased English presence in Indian Ocean destinations.